What you can do with the tool:

 
•  Extend the Customer Journey Map by including supporting technologies, data and customer interactions
   for each phase of the journey.

 
•  Address key issues in the development of new products or services, such as whether a service covers all
   customer needs and all pains have been removed.

 
•  Visualize the interactions with a customer on different levels (e.g. frontstage, backstage, supporting
   processes).

 
•  Define key performance indicators (KPIs) in terms of quality and time of interactions.