What you can do with the tool:

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• Develop a common understanding of a problem with the client and in the team.
   

• Formulate collected findings from the problem analysis into a Design Challenge.
   

• Define the direction and framework for generating ideas.
   

• Form the basis for the formulation of a target-oriented How-might-we question (so-called HMW questions).
   

• Develop a reference for later performance measurement.