NABC

What you can do with the tool:

 
•  Quickly grasp the core of an idea, concept or prototype.

 
•  Ensuring that the user/customer is in the focus by starting with the question about the customer problem
   and then intensively addressing the customer's needs.

 
•  Consider an idea under the four different aspects Need (problem/need), Approach (solution/performance
   promise), Benefit (benefit) and Competition (alternative/competition). 

•  Present an idea at an early stage and obtain important feedback. 

•  Compare different ideas/concepts with each other.