What you can do with the tool:

 
•  Find out at an early stage whether the basic need is satisfied and the product is of interest to the market.

 
•  Iterative testing to determine whether the user's needs can be satisfied with a minimally functional
   product and how this can best be expanded.

 
•  Find out through user feedback how much the product is in demand before further details and features
   are developed. 

•  Minimize the risk of investing in a solution for which there is too little market demand, saving time, money
   and energy.