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Intro Design Thinking (DT)

DT  / What is it?

Design Thinking is a mindset for creative problem solving developed by Larry Leifer, David Kelley and Terry Winograd at Stanford University. The aim of the approach is to bring together as many as possible different experiences and perspectives in respect to a possible problem situation. This approach leads to breakthrough innovations.

DT / How does it work?

Design Thinking tries to generate innovations from the intersection of human desirability, economic feasibility and technical feasibility. The focus is on the user and customer needs respectively. The products, services, processes and business models, etc., are developed in accordance to their needs by the means of an iterative approach.  

DT / Why does it matter?

The Design Thinking mindset fits well with the demand for agile and flat organizational structures Especially in a world in which the rate of change is steadily increasing. It changes our view of problems, team structures, customers and processes in the development of solutions. Thus, it can help us to drive the digital transformation and to develop superior experiences for our customers.

The Original Playbook

 “This book IS the best definition of Design Thinking that I have seen.” 

- Kee Dorst, author of «Frame Innovation»


„The Design Thinking Playbook not only outlines and describes how to apply design thin­king. (…) This is an imaginative new contribution, with enhanced accessibility.

- Nigel Cross, author of «Design Thinking: Understanding how designers think and work»


“…worthwhile because of the authors, the structure and the contents. (…) Despite the playful presentation, the team succeeded to work out a surprisingly profound book.”

- Harvard Business Manager, April 2017

"The Allianz Insurance Company is working on new innovations every day and is leading the way in many areas of digitization and in the collaboration with startups. The Design Thinking Playbook is inspiring us to reflect new thinking and gradually implement our organizational and tectonic changes."

Charlotte Roman Brandl

Head of Procurement, Porsche Design Timepieces AG

"In a constantly changing world, creativity and innovation are key factors in transforming market and customer needs quickly and flexibly into sustainable product solutions. With the help of the Design Thinking method, we were able to develop a user-oriented open innovation approach for Clariant, which has created the ideal conditions by pooling internal and external know-how."

Hannes Erler

Director Open Innovation Networks at Swarovski Professional

I have often the challenge to convince small and medium-sized entreprises to invest in innovation work. Design Thinking has evolved and established itself as an essential part to so in recent years. The playbook really helps to convince even the greatest critics of the effectiveness of new approaches and methods! "

Dr. Carsten Liesener

CEO Region Europe at Siemens Switzerland AG, Building Technologies

I am often confronted with challenges that are often classified as a wicked problem. Design Thinking is not only the heart of the strategy development, but helps with the new mindset to sharpen the view outside the box. The Playbook is thus the right guide to support the transformation process

Walter Steinlin

Präsident, Kommission für Technologie und Innovation (KTI)

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#1 Release: The Toolbox

"The Design Thinking Toolbox is an excellent addition to the Playbook. Like the Playbook, the Toolbook is also oriented towards the needs of the readers. The three editors have asked more than 2,500 Design Thinking users from practice and academia about the tools and methods they prefer to use".

- Prof. Ulrich Weinberg, HPI School of Design



The Design Thinking Toolbox offers five key elements that make it an indispensable tool, especially for beginners and for deepening Design Thinking knowledge:


  • Assignment of the most important tools to the design cycle

  • Simple explanation of the use of tools

  • Proposal of alternative tools

  • Concrete expert tips from the community

  • Examples and images in the context of the application


Life Design Playbook

"Based on positive psychology and design thinking, this inspiring book shows how to courageously follow your own path.

- Prof. Antoinette Weibel, University of St. Gallen


"A valuable companion for all personal changes and future planning."

- Prof. Isabell Welpe, TU Munich


"This innovative playbook offers just the right mix of design thinking methods, coaching tools and systemic consulting for personal development.

- Matthias Mölleney, HWZ and peopleXpert gmbh





  • Methods and tools to improve your life to design successfully to initiate changes.

  • Many tips and checklists

  • Support and Coaches with job and career planning

  • Powerful visualization


DTP Community

DTP-C  / Who is it?

We are an open community of creators, entrepreneurs, scientists, design thinking coaches, facilitators, corporate leaders, managers and innovation leaders. We are interdisciplinary and creative. We are an open community to promote interdisciplinary knowledge exchange.

DTP-C / What is special?

The DTP community lives the Design Thinking Mindset. We share our knowledge, have a positive attitude and carry this spirit into the realization of our daily challenges. Thus, we have managed not only to establish Design Thinking in Europe and beyond, but also to constantly develop our mindset further.

DTP-C / Why joining?

As a DTP community member, you have free access to a unique network. In addition, you will learn exciting news and know when the relevant events take place. Of course, in the near future, you will also have access to new methods and tools that the community develops and discusses.


DTP-WS  / Facilitation


  • Top DTP experts

  • Multilingual

  • Industry experience

  • Technological know-how

  • Digitization Champions

  • Solution-oriented

  • Target- and practice-orientied

  • Verifiable references

DTP-WS / Classics

We offer design thinking workshops, consulting and coaching ourselves and through our partners.

The "classics" are our 2-3 day Design Thinking workshops for all group sizes, as well as one-day jam sessions or half-day workshops. Contact us for individual workshop offers, consulting services or lectures on the subject of Design Thinking and Business Transformation.

Costs on request, premises, incl. metawalls, flipcharts, etc. are provided by the client.

DTP-WS / Offering

Jam Session:

Different actors
Great potential for big ideas
Understood the approach

2-day workshop:

Go through the theoretical problem throughout the design cycle

Learn and reflect

Understood the approach

3-day workshop:

Real problem from the enterprise
Go through the design thinking process from exploring the "design space" to defining the "critical function", creating a prototype, to a "final prototype".

Get a good problem understanding and a problem/solution-fit

Reflect on “How to bring it home"

Founder of DTP

Michael Lewrick

"We must constantly reflect upon and advance our design thinking mindset. New technologies and progressing digitization offer new opportunities for the development of ideas and the design of customer experiences" 

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Patrick Link

"The design thinking mindset and its adaptation to the respective context are more important than the process. Since all agile approaches have basically the same mindset, you can learn a great deal from the other approaches."

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Larry Leifer

"Steve Jobs said it in a nutshell: “Think different!” The correct phrase, of course, would be: “Think differently!” With this, he had expressed the essence of design thinking: don’t necessarily do what is expected as being the right thing."  

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 DTP / Partners & Friends

Contact us

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