What you can do with the tool:
 
•    Bring structure into observation and ask the right W questions, which are decisive for gaining         
     knowledge.
 
•    Facilitate the evaluation of many findings by larger design teams performing parallel observations.
 
•    To relate the user to the activity, to the space and to an object.
 
•    Gather knowledge that is not public.
 
•    Insights can also be collected by inexperienced design teams, because the AEIOU tool provides
     structure and guidance.