What you can do with the tool:

•    Explore the everyday life of people.

•    Gain a deep understanding of the user and his unspoken needs. 

•    Get a view of the basic values, beliefs, motivations and aspirations that influence behavior. 

•    Create a mindset that does not focus on the product, but on people and their needs. 

•    Explore cultural and social aspects that may influence the satisfaction of needs. 

•    Minimize risks at an early stage, identify opportunities and examine initial concept ideas.
 
•    Explore the everyday life of people