Blue Ocean & Buyer Utility Map

What you can do with the tool:

 
•  Explore new untapped market opportunities.

 
•  Provide differentiated and new services based on user needs.

 
•  Adapt a strategy to new market needs by understanding the competitive advantage.

 
•  Establish the appropriate vision for the Design Challenge or a roadmap for the step-by-step
   implementation and control mechanisms. 

Design Thinking Handbuch
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