Empathy Map

What you can do with the tool:
 
•    Document findings from observations or tests with users and capture the user from different 

     perspectives in order to build empathy.
 
•    Better understand where the user has problems (Pains) or possible advantages (Gains), and derive his       tasks (so-called Jobs to be done).
 
•    Gather insights to create a persona.
 
•    Summarize observations more easily and capture unexpected insights. 

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