What you can do with the tool:
• Bring structure into observation and ask the right W questions, which are decisive for gaining
• Facilitate the evaluation of many findings by larger design teams performing parallel observations.
• To relate the user to the activity, to the space and to an object.
• Gather knowledge that is not public.
• Insights can also be collected by inexperienced design teams, because the AEIOU tool provides
structure and guidance.