What you can do with the tool:

•  Document a portfolio of existing customer requirements (today's markets) and future customer requirements (tomorrow's markets).

 
•  Focus on the contribution margin and sales of existing customers and technologies through extrapolation.

 
•  Track opportunities in new ecosystems, technologies and market roles through retropolation.

 
•  Demonstrate the market validation of prototypes, proof of concepts and finished solutions over time.

 
•  Replace existing innovation funnels with modern terminologies and approaches.